|Three Steps to Effective Marketing Automation
Through a combination of customer data consolidation, intelligent campaign management and execution, and a centralized view of performance and activity, HCD empowers marketers to make every action count.
|Essential Elements of Digital Onboarding and Quarterly Benchmarks
Learn about essential elements of digital onboarding, and how your financial institution can bring them all together in a program that goes way beyond the “thank you."
|Marketing Automation and Quarterly Benchmarks
Discover how effective campaign management has never been more important for financial institutions.
|Digital Onboarding: Because Relationships Matter
Explore the key elements of effective onboarding, and how digital channels can be used to communicate with, learn from and deepen relationships with new account holders.
|Distributed Marketing Management and Email Benchmarks
Explore the best ways to use distributed marketing to control brand messaging across multiple business units and marketing channels.
|Website Traffic for Financial Service Companies: Get More Of It, Do More With It
Financial institutions can drive more traffic through search engine optimization (SEO). Learn how to make the most of that traffic by creating targeted web pages to cross-sell products, acquire new account holders, and more.
|Digital Design Best Practices and Quarterly Benchmarks
Review of financial email marketing benchmark data from Q4 2013 plus strategies for designing effective email campaigns with a focus on trends in the financial industry.
|Optimize Your Web Presence for Local Online Search
Learn more about the importance of local search optimization for financial institutions with multiple locations, and how the SiteAxys™ platform can help your FI drive traffic and stop missing opportunities.
|Decoding Gen Y: How the Millennials are Driving Change within the Financial Industry
Featuring exclusive research from HCD, this session will look closely at the behaviors and expectations of Gen Y account holders, and how FIs must adapt to support this important segment of the population.
|Emerging Digital Lifecycle Strategies for
Mid-Size Financial Services Marketers
Explores the current state of digital marketing in the financial industry, and how top performers outperform their peers.
|Advanced Strategies for Financial Industry Email Marketers
From advanced testing methods to brand standardization and compliance concerns, Harland Clarke Digital will provide valuable insight to improve your email campaign results.
|Email Marketing in the Distributed Enterprise
Achieving the "glocal" balance between global control and local flexibility in email programs where multiple business units (resellers, branches, division, etc.) are involved.
|Email Marketing: Making it Work for
Your Financial Institution
Discover the key components of a successful email marketing program and how to avoid common mistakes that can derail your email marketing efforts.
|Digital Marketing Best Practices: Email, Surveys and Social Media
Review benchmarks and best practices, and learn how you can put forth a successful digital marketing campaign.